Hi and welcome !
My name is Laura and I am the founder of Nooda.
It has been a little dream of mine for a few years when I started my zero waste journey with my family in London. I was trying to convert my bathroom into a sustainable one when I realised those green beauty products I purchased were not giving me the results I wanted or not in the right plastic free packaging.
I realised then that there wasn't enough high quality sustainable products in the market place. I felt somehow I always had to compromise when shopping for hair and beauty products, it was in that moment that I decided I had to take matters into my own hands.
After years of experimenting with green beauty formulas with my husband, a professional Hairstylist, I decided to move to a slower city and make my dream a reality. We sold our hair and beauty salon in London in March 2020 and moved right away to Barcelona to work on the launch of Nooda Organics.
Nooda is a brand that offers high quality, professional sustainable products . It's a business that truly believes in an ethical way of living, a circular economy where sustainable options are fundamental in each and every aspect of the business. From sourcing my ingredients to the finished product, I select our suppliers making sure they meet our quality and sustainability standards. Our suppliers are exclusively local or European to not only reduce Co2 emissions but to favour our local economy.
Nuda means naked in Italian, I thought that this word was representing our products and vision perfectly. Italy is the place where I grew up and my family lives , this country has a special place in my heart so I wanted to find a name that could preserve that connection.
I wanted to create a brand that is genuine and transparent and a product range that is pure and organic. Nooda (from Nuda) because my aim for a range that is as naked as possible means that I always try to minimise packaging as well as committing to have low impact on the environment.
We are naked from toxic ingredients - our range is 100% natural, we source organic certified ingredients and we are proudly vegan, palm oil and cruelty free. I offer a solid range because products in a solid form reduce dramatically the plastic pollution, water and related resources.
Nooda is actively supporting the zero waste and low impact movement and with my brand I will always deliver a positive body and equality message through our illustrations, campaigns and collaborations.
Be Naked. Proudly Naked.